Services » Graphics & Multimedia Design
ICTMicros graphic designers plan, analyze, and create visual solutions to communications problems. We find the most effective way to get messages across in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques.
We develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. We also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems called environmental graphics for business and government.
ICTMicros Graphic Designers
We develop material for Internet Web pages, interactive media, and multimedia projects. We also produce the credits that appear before and after television programs and movies.
Our first step in developing a new design is to determine the needs of the client, the message the design should portray, and its appeal to customers or users. We consider cognitive, cultural, physical, and social factors in planning and executing designs for the target audience. We gather relevant information by meeting with clients, creative or art directors, and by performing our own research. Identifying the needs of consumers is important for us as we continue to develop corporate communication strategies in addition to creating designs and layouts.
We prepare sketches or layouts by hand or with the aid of a computer to illustrate our vision for the design. We select colors, sound, artwork, photography, animation, style of type, and other visual elements for the design. We also select the size and arrangement of the different elements on the page or screen. We may create graphs and charts from data for use in publications, and we often consult with copywriters on any text that accompanies the design. We then present the completed design to our clients or art or creative director for approval. We also may assist the printers by selecting the type of paper and ink for the publication and reviewing the mock-up design for errors before final publication.
We use specialized computer software packages to help us create layouts and design elements and to program animated graphics.
We sometimes supervise assistants who follow instructions to complete parts of the design process. Our graphics designers devote a considerable time to developing new business contacts, choosing equipment, and performing administrative tasks, such as reviewing catalogues and ordering samples. The need for up-to-date computer and communications equipment is an ongoing consideration for our graphic designers.